Welcome to another Friday and another Whiteboard blog post. But this isn’t any old Friday, oh no. This particular Friday happens to also be Valentine’s Day. Many an illicit office kiss will be stolen under some recruitment mistletoe at Friday night drinks later, I’m sure.
Also taking advantage of the PR opportunities afforded by this most whimsical and syrupy of Days is the launch of a new dating website in NZ called Twosome. Now this is interesting to me. Firstly, there are of course many parallels to recruitment and dating: the attraction strategies, the wooing, the engaging, the interviewing/first date similarities, the “after care” and, of course, the reference checks (meet the parents) and sometimes declined offers of employment (marriage proposal rebuffs).
Secondly, these dating websites seem to operate in a very similar way to online job boards. Posting an ad on a job board, trying to make your vacancy look as sexy and appealing as possible, in order to hook the best talent available, only to be left somewhat deflated by the dross that ends up actually applying, right?
So it will be interesting to see how another dating website, that doesn’t seem to add anything new other than looking nicer on mobile devices and not having any ads, is going to make much difference. It’s like creating a job board to compete with SEEK and TradeMe Jobs (who incidentally also own competing dating site FindSomeone), just on the basis of looking nicer. And, sadly, we all know how that approach ended up for jobs.co.nz right?
Add to this the major disruption to NZ’s dating scene (so I’m informed by others in my office, obviously) with the arrival of Tinder. This is an App that “…finds out who likes you nearby, and connects you with them if you’re also interested.” It is to old-fashioned courting what spray-and-pray recruitment is to Executive Search, enabling the most accelerated of flirtations and casual hook-ups with the flick of a thumb.
But is jobseeker and recruiter behaviour heading in the same direction? The way job seekers nowadays spam out their CV’s to online job ads leads to a natural counter balance in the way recruiters respond. I’m not just talking about the recruiter highlighted in last week’s Whiteboard who sprayed out one candidate’s CV to 30 clients, unbeknownst to them (superseded by another story I heard this week about another IT recruiter who regularly sends out 250 CVs per week as her personal KPI). As a Twitter conversation between Kirsti Grant from Vend and Adam Napper from FarrowJamieson (hi guys!) highlighted this week:
So I worry for Twosome in the same way I’d worry for another job board launching in the NZ market that really offered nothing new apart from look and feel. It’s results that matter, and people want them faster than ever, including the speed of their flirtation and hook up times as fuelled by the turbo injection of Tinder.
An online job portal that worked like Tinder and enabled hiring managers to quickly flick left to reject, and right to short list, with the briefest of mobile-friendly CV profiles showing just the core info? Whilst it would be a sad indictment of how the recruitment process has evolved with technology, it would actually be an interesting comparison to how we relate to each other with the introduction of technology like Tinder. Where’s the romance gone, you might say? A bit like where’s the thorough, consultative recruitment process gone from our own industry?
As Kirsti highlighted, speed seems to be what counts.