Thanks to everyone who attended the RicePowWow last night, it was a great evening. The talk from Jacqui Wall from Umbrella on building resilience in recruitment is certainly coming in handy with the somewhat fragile nature of me and my team this morning.
One comment made last night, out of the many, many comments, really grabbed my attention though. It came from someone who, over the past few years, has built an increasingly public profile around various social media channels and recruitment marketing. He told me that Twitter was a waste of time for recruitment. Doesn’t work, he said.
Nowadays Facebook is all you need, apparently.
The thing is, I think he has a point. Over the years I’ve gone from being an increasingly vociferous supporter of all forms of social recruitment (we even dabbled with Pinterest, for goodness sake) to nowadays being more circumspect about how and when I use various channels.
Maybe I’ve outgrown it, I’m not sure. But really I just think I’ve worked out which channels work for which kind of message. And if the message is recruitment, then I tend to agree that Twitter is rapidly losing relevance. LinkedIn is still the best channel (apart from the goddamn phone, obviously) and I wait expectantly for when Facebook finally sorts itself out and takes over in the “professional networking” world too.
This notion was taken even further by Robert Half this week, who did a survey of 100 HR Managers and from the data gleaned from that sample pool issued a press release declaring that Recruiters Don’t Care About Social. I must assume the NZ Herald applied the sensationalist headline because surely even Robert Half’s PR department wouldn’t mistake HR Managers for being grubby old recruiters (perish the thought). But there does seem to be the kernel of a move away from social being held up as the holy grail to solve all recruiters’ desperate hunt for talent.
I’m not sure how much faith should be put into this article given that the survey produced the result of:
“Social media profiles came in at 0 per cent importance for both management and staff level positions.”
And followed that up with a statement attributed the the NZ GM (but probably penned by an Aussie PR person):
“Hiring managers do generally check LinkedIn, Facebook, or even Twitter profiles before extending an offer. Kiwi jobseekers should therefore polish their online profiles before commencing their job search,” she said.
But such inconsistencies barely detract from the truth. Some social media is good for searching, some is good for engaging, some is good for advertising, but none of it is really any good at doing what recruiters are really there for – persuading, compelling, negotiating and closing.
I recognise the irony of declaring something like this on a social media platform but hey, let me know your thoughts. Does social still work for you?